Revenue Optimization Workshop 2020

Revenue Optimisation Workshop 2020


11h30:Arrival & Registration
12h00:Opening and Welcome (Neil Hughes)
12h10:Market Update (Neil speaks with Rishabh Thapar Director of
HVS and Kamil Abdul-Karrim of Pam Golding Tourism & Hospitality Consulting on the state of our sector)
  • The state of our current market with a focus on the Cape Winelands and Western Cape.
  • Domestic Travel trends and what do we do until Inbound Foreign Travel returns?

Visit Stellenbosch! (Jeanneret Momberg  and Annemien Kotze of Visit Stellenbosch)

  • Introduction to the platform
  • The impact of the Support Stellenbosch campaign run in September 2020
13h00:Independent Hotel Operations & Adding Value post COVID (Neil in discussion with Emile Langenhoven – GM of The Lanzerac,
Neill Baird – Independent Hotel Consultant and Chantelle Mogg of Represent Marketing)
  • How to be the destination of choice both foreign and domestic
  • Selling, Marketing & Collaborating post COVID
  • Pivoting your product
  • Budgeting and forecasting today for tomorrow (short to medium term)
  • Maintaining a strong focus online will ensure your success and longevity
  • Staff training & development
  • Regaining consumer confidence

Hotel Technology (Liam Alexander speaks with Eben Marais – MD of Ankerdata Hospitality)

  • Trends during and post COVID that are important to know
  • There’s a lot of tech out there… what is worth looking at?
  • How have and should online strategies change?

Revenue Optimisation (Neil speaks with Garreth Crawford, founder of House Revenue and Derek Martin, founder of TrevPAR World)

  • How to adapt and evolve post COVID
  • Managing your inventory and rate strategies effectively

Boutique Hotel & Guest House Valuations (Neil discusses this hot topic with Peter Bruil, Managing Director of Pam Golding Lodges & Guest Houses and Kamil Abdul-Karrim, Managing Director of Pam Golding Tourism & Hospitality Consulting)

  • Evaluating your individual risks and potential returns
  • Valuation principles – Market related vs Owner expectations
  • Sourcing buyers and investors post COVID
15h30:Closing Remarks and Q&A

For more information, please contact

Date: 14 October 2020

TIME: 11h30

VENUE: The Lanzerac Hotel & Spa, Stellenbosch

RSVP: 07 October 2020

Light finger snacks and refreshments will be served

Neil Hughes 

Managing Director 

Providence Hospitality SA



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